In today’s fast-changing business environment, information and communication are two critical pillars of success. Platforms like Business Standard and WhatsApp Business Web play a vital role in empowering entrepreneurs and organizations to stay updated, informed, and connected. Whether you’re managing a startup or running an established company, understanding how these tools can enhance your digital growth is essential.
1. What Is Business Standard?
Business Standard is one of India’s leading financial and business news platforms, providing trusted updates on markets, economy, industry, and finance. Established decades ago, it has earned credibility for its in-depth analysis, real-time updates, and expert commentary.
Key Highlights:
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Covers national and international business news.
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Offers stock market insights, company analysis, and economic trends.
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Provides both print and digital editions, catering to modern readers.
For entrepreneurs, Business Standard acts as a knowledge hub. Staying informed about market trends, government policies, and business performance helps in making smarter decisions.
2. Importance of Business Standard for Entrepreneurs
Every entrepreneur needs access to authentic and timely information. That’s where Business Standard becomes invaluable. It provides detailed reports, expert columns, and policy updates that shape industries and help businesses plan better.
Benefits for Business Owners:
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Market Awareness: Learn about stock movements, commodity prices, and investment trends.
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Policy Updates: Understand how government reforms affect your sector.
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Strategic Planning: Use industry data for better forecasting and decisions.
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Expert Analysis: Gain insights from economists and business leaders.
For example, if you’re a small business owner tracking industry changes, reading Business Standard daily can help you adjust your strategy according to market trends.
3. What Is WhatsApp Business Web?
WhatsApp Business Web is the desktop version of WhatsApp Business App, designed for companies to communicate with customers efficiently. It allows users to access WhatsApp Business features directly from a web browser, making communication faster and more convenient for businesses managing high customer volumes.
Main Features:
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Real-Time Messaging: Chat with customers instantly from your computer.
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Automated Replies: Send greeting messages, quick replies, and away messages.
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Catalog Display: Showcase your products or services within the app.
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Label Management: Organize chats with tags like “New Customer” or “Pending Payment.”
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Multi-Device Support: Manage the same account across multiple devices.
In short, WhatsApp Business Web combines convenience and professionalism, allowing you to manage client interactions from a bigger screen without switching devices.
4. How to Set Up WhatsApp Business Web
Getting started with WhatsApp Business Web is simple. Here’s how you can connect your mobile app to your desktop or laptop:
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Open web.whatsapp.com on your computer.
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Open the WhatsApp Business App on your phone.
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Tap the three dots (⋮) > Select Linked Devices.
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Scan the QR Code displayed on your desktop screen.
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You’re now connected — start chatting directly from your browser.
Once connected, all your chats, business messages, and media sync automatically. You can respond faster, manage bulk inquiries, and even attach product images or PDFs for customers.
5. The Role of WhatsApp Business Web in Modern Business
The digital revolution has changed how businesses communicate. WhatsApp Business Web bridges the gap between business and customer by offering a reliable communication platform.
Advantages for Entrepreneurs:
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Improved Customer Engagement – Respond to messages faster and build trust.
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Professional Presence – Use your verified business profile for credibility.
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Easy Marketing – Share offers, new launches, or business updates directly.
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Better Organization – Label conversations to track leads, sales, and support queries.
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Seamless Operations – Handle multiple customer interactions without using a phone.
In a world where customer satisfaction drives loyalty, WhatsApp Business Web ensures smooth, real-time communication that helps your business grow.
6. Connecting Business Standard and WhatsApp Business Web
At first glance, Business Standard and WhatsApp Business Web may seem unrelated — one focuses on business news, the other on communication. But together, they empower entrepreneurs to stay informed and stay connected.
Here’s How They Complement Each Other:
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Use Business Standard to stay updated about market trends and business strategies.
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Use WhatsApp Business Web to communicate those insights to your team or clients.
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Read daily financial updates from Business Standard to plan promotional offers.
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Send those offers instantly through WhatsApp to your customer base.
Combining the two creates a powerful system where information and communication work hand in hand for business growth.
7. How Google My Business Supports This Ecosystem
Adding Google My Business (GMB) to the mix makes your digital ecosystem even stronger. While Business Standard provides knowledge and WhatsApp Business Web enhances communication, Google My Business helps improve visibility.
By listing your business on Google:
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Customers can find your business easily.
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You can display reviews, working hours, and contact details.
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Integration with WhatsApp Business allows customers to contact you directly.
Thus, a combination of these tools — Business Standard, WhatsApp Business Web, and Google My Business — creates a complete business setup for growth and reputation management.
8. Future of Digital Business Tools
The future of entrepreneurship lies in smart digital adoption. Platforms like WhatsApp Business Web and resources like Business Standard will continue to guide and empower entrepreneurs.
What the Future Holds:
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AI-Powered Communication – Smarter chat automation on WhatsApp Business.
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Personalized Marketing – Businesses sending customized offers to clients.
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Data-Driven Decision Making – Using Business Standard’s analytics for better insights.
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Global Outreach – Reaching international customers through online platforms.
Businesses that use digital tools strategically will always have a competitive advantage.
Conclusion
In conclusion, Business Standard and WhatsApp Business Web are two essential tools for every modern entrepreneur. Business Standard keeps you informed, helping you make smart and timely decisions, while WhatsApp Business Web enables fast, efficient communication with customers.
Combine these tools with Google My Business, and you create a powerful digital ecosystem that drives growth, improves visibility, and builds trust.